What is a search engine?

When you need to search for information on the internet, you will need the assistance of a search engine. Search engines are online programs that search online documents and files for information related to keywords.

What are SERPs?

SERPs, is an acronym for search engine results pages. These are the web pages arising from online searches. Search engines draw up their results and list the web pages on search engine results pages. The results’ listing is in accordance to their level of relevance to the keywords used in the query.

What is SEO?

SEO is short form for Search engine optimization. SEO is the act and process of tweaking a website to improve its visibility and ranking on search results pages. There are various techniques applied to help websites improve in their rankings on search engines. This makes them appear much higher in relevant search results pages.

What is a Meta tag?

This is a HTML tag. The Meta tag provides more information about a web page. It is unlike other HTML tags since it does not affect the display of the page. However, it is vital for SEO as it provides information on how often the web page undergoes updating, its date of creation and its creator. It also provides information on what the web page is about. When keywords are incorporated into the Meta tag, it will represent the content of the page. These Meta tags are used by search engines to determine the relevance of a web page and rank them in their indices.

I already have a PPC campaign. Do I need to add SEO?

There are benefits to using both PPC and SEO. PPC will provide you with almost instantaneous results while the success of an SEO campaign takes longer to show. However, SEO is effective as a long term campaign. Combining the two tactics will help you maximize the potential of your website.

What is black hat SEO?

Black hat SEO describes SEO techniques considered unethical such as buying links or stuffing your website full of keywords. Using black hat SEO may give you instant results but will have repercussions for your website. Search engines such as Google punish websites that use black hat SEO by blacklisting them or even fining them. You’ll end up spending a lot of money to return to their good books. It is therefore always best to stick to white hat or ethical SEO techniques.