Everyone has questions when starting internet marketing or SEO. You are not alone. We are here to help. Our FAQ page addresses the most pressing issues, such as whether your business needs internet marketing, what are most important for your brand reputation.
See below for the questions we hear the most, and read the answers you need to know. If you don't see your question below, please call or email us.
When you need to search for information on the internet, you will need the assistance of a search engine. Search engines are online programs that search online documents and files for information related to keywords.
SERPs, is an acronym for search engine results pages. These are the web pages arising from online searches. Search engines draw up their results and list the web pages on search engine results pages. The results listing is in accordance to their level of relevance to the keywords used in the query.
SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.
This is a HTML tag. The Meta tag provides more information about a web page. It is unlike other HTML tags since it does not affect the display of the page. However, it is vital for SEO as it provides information on how often the web page undergoes updating, its date of creation and its creator. It also provides information on what the web page is about. When keywords are incorporated into the Meta tag, it will represent the content of the page. These Meta tags are used by search engines to determine the relevance of a web page and rank them in their indices.
There are benefits to using both PPC and SEO. PPC will provide you with almost instantaneous results while the success of an SEO campaign takes longer to show. However, SEO is effective as a long term campaign. Combining the two tactics will help you maximize the potential of your website.
Black hat SEO describes SEO techniques considered unethical such as buying links or stuffing your website full of keywords. Using black hat SEO may give you instant results but will have repercussions for your website. Search engines such as Google punish websites that use black hat SEO by blacklisting them or even fining them. You will end up spending a lot of money to return to their good books. It is therefore always best to stick to white hat or ethical SEO techniques.
Organic results are the results that appear in search engines, for free, based on an algorithm. Paid or inorganic search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.
Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.
You do not need to know how to code for every element of search optimization. There are some more advanced SEO tactics that you will need a basic understanding of code for, but it isn't necessary for every part.
This is a page that gives search engines information about the pages a company wants indexed or crawled. You can find this page by doing to YOURDOMAIN/robots.txt.
This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.
When search engines look through the content on your website, they are crawling your site. As they crawl your site, they index content that will appear in the search engine. However, an important thing to remember is that not all content is indexed. Search engines pick what content they will and won't index as they go through the crawling process.
It's as easy as typing in site:www.YOURDOMAIN.com to find the pages on your site that are indexed.
Search engines cannot read images, but they can read text. The alt text helps them figure out what the images are all about. Plus, if a page doesn't load for some reason, people can still find out what the image is by reading the alt text.
SEO services help your site rank better in the search engines organically. Better rankings in relevant terms will drive more traffic to your site, creating the ability for better exposure and revenue streams.
Backlinks help improve your rankings. Search engines see backlinks as positive 'votes' for your site. Search engines highly associate your site's backlinks with your site's ability to satiate a browser's search wishes.
Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; however, be sure your provider is presenting you with quantifiable results.
Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, disavow links, and more. Google WMT's is a must-have for any site looking to optimize.
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site's ability to attract browsers.
Reputation Management has become one of the most important components to operating a business, whether small or large, online based or not. Having a website and managing a brand means you are vulnerable to negative reviews and comments all the time. It's important to be aware of these as they happen as well as have plans for removal, refuting, or displacing the review.
Social media presents opportunities to acquire backlinks and social mentions to your site's pages, articles, press releases, etc. Social media campaigns are a popular and ever-growing aspect of the Web and are a great compliment to an SEO or SEM campaign. Engaging in social media presents a unique opportunity to build up a community around your particular product or services allowing you to stay connected and provide messaging to your most loyal purchasers.
A properly optimized website should generally rank on all the search engines including Google, Yahoo, Bing and others.
Search Engine Optimization is a dynamic process and one can't expect to maintain its top position all the time, although we put our best efforts to maintain the same. Since it depends on 100s of website and search engine factors and also on your competitors website, any genuine SEO company will never say that you will always be at the top for your industry keywords.
This completely depends on your decision; generally 90% of our clients renew our SEO services. The reason we suggest you to do so, is to maintain and further improve your SERP's. As discontinuation in SEO efforts will in most cases allow your competitors to outperform you very easily.
There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn't limited to:
· How much content you create
· The quality of the content
· How the content resonates with your audience
· If you're a big or small site with strong or weak domain authority
A large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Generally one can say that 60 - 90 days period should be good enough for you to start appearing in top search engine ranks. But this cannot be true for very competitive key-phrases. A bit longer if you're brand new to SEO. When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). While Paid Advertising is a great way to get you in front of people quickly, it is the quest of every business to achieve first-page, organic-SEO results because you no longer need to pay every time someone clicks on your site.